Privacy Policy

Last Updated: June 2023

Welcome to Equestrian Riding Clothing (“we,” “our,” or “us”). At equestrianridewear.com, we value your trust as much as you value quality riding gear. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

Just as we carefully select premium materials for our competition jackets and tall boots, we’re equally meticulous about protecting your personal data. Please read this policy carefully—by using our site, you consent to the practices described below.

1. Information We Collect

We collect information that helps us provide the best possible equestrian shopping experience:

Personal Information You Provide

• Order Details: Name, shipping/billing address, email, phone number, and payment information when you purchase our riding apparel or gear
• Account Information: If you create an account, we store your login credentials and preferences
• Communications: Emails, chat messages, or call recordings when you contact our Colorado-based team

Automatically Collected Information

• Device & Usage Data: IP address, browser type, operating system, and how you navigate our site (like which breeches or helmets you view)
• Cookies & Tracking: See Section 6 below for details

2. How We Use Your Information

We use your data with the same precision as a dressage rider uses their spurs—only when and how it’s needed:

• Process Orders: To fulfill your purchases of competition jackets, riding helmets, or other gear
• Customer Service: To respond to inquiries about products like our full-seat breeches or safety vests
• Site Improvement: To enhance your shopping experience (e.g., showing more casual riding tops if you frequently browse that category)
• Security: To protect against fraud, just as our safety vests protect riders
• Marketing (with consent): To share news about new arrivals in equestrian footwear or special offers

3. Data Sharing & Disclosure

We treat your data like private stable information—only shared when necessary:

• Service Providers: Trusted partners who help with payment processing (like PayPal), shipping, and IT services
• Legal Compliance: When required by law or to protect our rights (as rare as a misplaced riding crop)
• Business Transfers: In the event of a merger or acquisition, with appropriate confidentiality protections

We never sell your personal information to third-party marketers.

4. International Data Transfers

Since we serve riders globally (excluding some remote Asian areas), your data may be transferred to and processed in the United States. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We protect your information with the same dedication as our competition-grade riding apparel:

• SSL Encryption: 256-bit security for all transactions (like the protective lining in our jackets)
• PCI-DSS Compliance: Meeting strict payment card industry standards
• Limited Access: Only authorized personnel can access sensitive data
• Regular Audits: Third-party security assessments to maintain our defenses

While we implement these measures, no system is 100% secure—just as no riding helmet can guarantee absolute protection.

6. Cookies & Tracking Technologies

Our website uses cookies—small data files that help your browsing experience run as smoothly as well-fitted chaps:

• Essential Cookies: Necessary for site functionality (like keeping items in your cart while you shop for gloves and handbags)
• Performance Cookies: Help us understand how riders use our site (e.g., which pages are most popular)
• Marketing Cookies: Used with consent to show relevant ads (like reminding you about those knee patch breeches you viewed)

You can manage cookie preferences through your browser settings.

7. Your Rights & Choices

You have rights regarding your personal data, as important as your right to choose the perfect riding apparel:

• Access & Correction: Request to see or update your information
• Deletion: Ask us to delete your data, subject to legal requirements
• Opt-Out: Unsubscribe from marketing communications (though we hope you’ll stay informed about new competition shirts)
• Data Portability: Request a copy of your data in a machine-readable format

To exercise these rights, contact us at the information below.

8. Children’s Privacy

Our site isn’t directed to children under 13 (or 16 in some regions). We don’t knowingly collect data from young riders without parental consent.

9. Policy Updates

We may update this policy occasionally—like adjusting the fit of our breeches to meet changing standards. Significant changes will be posted on our site.

10. Contact Us

Thank you for trusting Equestrian Riding Clothing with your personal information. Now that the paperwork is handled, let’s get back to what really matters—the ride!